Google Business Profile (formerly known as Google My Business) is an essential tool for businesses that want to increase their visibility in local areas. More people search for businesses online than offline, so it's very important to make sure that your local business listing can be easily found on Google and Google Maps. With a business profile, creating a great listing takes just a few minutes and doesn’t cost anything. In recent years, Google has focused on this tool. Google makes it easy for businesses to set up their “Google My Business account and provide potential customers with the information they need about local services.
What is a Google My Business Page?
A Google Business Profile helps you with the ability to list your business location on Google Maps and local search results. So that you can display important information about your business on Google Profile, such as opening and closing times, contact details, or a link to your website, Recently, Google has released a new feature for account holders that allows you to post a link to articles or up-and-coming events. If your business is online and you don’t have a physical shop, then you should still consider having a Google Business Profile page.
How to Use Your Google My Business Account for Marketing
So we’ve established that Google My Business is not your business profile but rather a tool by which you enhance your business profile to boost its visibility and effectiveness on Google. Here are Some Core Points to remember:
1. Engage with the consumers
There are a lot of ways in which your consumer can interact with your business profile and this is one of them. On “Google My Business Account,” you can respond to their feedback, answer their questions, and set up associated alerts. You can even use Google My Business to publish posts to your business profile, just as you publish on Facebook and other social media platforms.
2. Highlight your Business
A business profile alone contains all your limited business information. But through your Google My Business account dashboard, you can provide a link to your website, products, pricing, and other details that make your business unique and popular in your area.
3. Gain Insights of your Business
You can use the “Google My Business” dashboard to track the key insights of your audience and its local search performance. In the analytics tab of the platform, you can see the queries your customers are asking from you, whether they found you on Google Maps or Google Search. It also helps to gain key insights into how your photos are performing compared to other profiles in your category.
4. Perform SEO
Just as Google has its algorithms for ranking its ads and websites, it also has the same algorithms for ranking its business profiles. Through your “Google My Business” dashboard, you can organize your business profile and perform other optimizations to help it rank in local results.
Use of “Google My Business” for local SEO
Google Business Profiles are very powerful. Not only do they change their form based on platform, but Google will also prioritize sections of your profile according to the term that was searched on google.
Target your information
To use Google My Business for SEO, make sure to integrate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for. Use all the keywords in your reviews, in your answers to questions, and in the posts you publish. Make sure to integrate them naturally, just as you would with any other SEO strategy.
Maintain the quality of your Information
The completeness and accuracy of your business profile impact its rank, so make sure that you provide the requested information in every section of your Google “My Business Dashboard.”. Here your contact information, special hours, and attributes are especially important.
Build The Trust
The final approach to using your “Google My Business” for SEO appeals is the trust component of Google’s algorithm. Keep your details accurate and updated as your business expands. Keep a steady flow of reviews coming in and respond to them. Also, regularly upload photos and publish posts to your business profile through “Google My Business” to indicate to Google that you are active.
Conclusion
If your business is eligible for a Google Business profile, then don't waste your time thinking—get one today! Be sure to personalize your page with all the above features that will convert visitors into your customers and help drive organic traffic to your website, as well as increase business visibility in your local area.
